Startup Mundi Game Experience - Content Questions

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24 - Customer Success - Customer Journey
Customer success work usually starts after the buyer journey, when the customer is ready to start using your solution. Choose three options that help you with this journey.
a) Offering resources for your customer to use your solution in the best possible way.
b) Presenting a variety of options for the customer to find the one that fits their needs.
c) Creating balanced content to strengthen customer retention.
d) Offering already engaged customers options to expand the service with new features or plans that can optimize task performance.
e) Having a roadmap with many features planned.

Explanation

The three options that help with the customer success journey, especially after the buyer journey, are:

a) Offering resources for your customer to use your solution in the best possible way: Providing resources such as guides, tutorials, and customer support helps customers effectively utilize your solution, leading to a positive experience and retention.

c) Creating balanced content to strengthen customer retention: Creating content that addresses customers' ongoing needs and challenges can enhance customer retention. This content can include tips, best practices, and updates that keep customers engaged and satisfied.

d) Offering already engaged customers options to expand the service with new features or plans that can optimize task performance: Encouraging engaged customers to explore additional features or plans that align with their evolving needs can lead to upselling and increased customer satisfaction.

Explanation of the concepts underlying incorrect answers:

b) Presenting a variety of options for the customer to find the one that fits their needs: While providing options is generally a good practice, the buyer journey often involves selecting the most suitable product or service. Customer success primarily focuses on helping customers succeed with the chosen solution rather than presenting a variety of options.

e) Having a roadmap with many features planned: While having a product roadmap is essential for planning future developments, it is not a direct part of the customer success journey. Customer success focuses on maximizing the value of the existing solution for customers, rather than the future development roadmap.

QUESTIONS

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